It's known that online video content is remarkably popular. You’ve probably seen one, whether you remember it or not -- but just in case, here’s a refresher on what they are.
Interactive video combines video content with user input -- allowing viewers to participate in a wide range of actions while watching. It turns a monologue into dialogue, moving from a passive to an active viewing experience.
Viewers can click areas of the screen to define their own journeys, answer questions, complete forms, buy products, download content and more -- often without leaving the video itself.
Let's look at some examples:
Education
An interactive video for distance education, for example, could let students choose between multiple channels to learn more, as they move through the presentation. Interactive educational videos could also teach viewers about what to, or not to do, in emergency situations. See it here, where the UK Resuscitation Council uses an interactive video to educate viewers about safe, effective CPR.
E-Commerce
An interactive video can connect the user to an external website, or idemonstrate a product long with hot links that take users to the vendor's website to learn more or make a purchase. In this example, Maybelline New York uses an interactive video to promote “Big Eyes” mascara.
Entertainment
Interactive video content for gaming allows the viewer to make selections that determine the storyline of the game. Warner Brothers promotes their movie Focus by creating an interactive video Focus on the Con, where viewers can step into the shoes of a con artist and test their skills through a series of interactive scenarios.
In future weeks, come learn more about how these videos are made.
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