Saturday, January 27, 2018

Welcome to Interactive Media Strategy



Interactive media can mean many things:


  • The audience members select what they see
  • The audience members select how they get information
  • The audience members create the content

and more.

In the Master of Interactive Media graduate program at Elon University, we learn all the ways that interactive media is created and used, with an eye towards the changes in technology and audience that keep this field exciting.

This blog is maintained by students in our strategy course, SEO, Analytics and Social Media, which focuses on engaging the audience in consuming, shaping and creating messages on behalf of organizations.

Welcome!

Interactive features boost video effectiveness

By Trey Caldwell Videos have become a major part in social media branding for business. It is an easier way of showing information ...