By Trey Caldwell
Videos have become a major part in social media branding for business. It is an easier way of showing information visually and quickly without losing the attention of viewers. However, there are times that videos are not enough: there is still a connection missing between the viewers and the videos. Interactive videos can fill that gap.
Interactive videos are a newer phenomenon, but there are several examples of use to make it feel more personal and let the audience be a part of the process. “What’s effective about this approach is that it drives engagement with the audience,” Moore writes.
A good example of interactivity would be online quizzes used by companies like Buzzfeed, which engage their audiences in the conversation, while also giving them immediate feedback. Moore says because of these quizzes, Buzzfeed gets more than 75% return from its social media efforts.
Fighting content fatigue
But how do you get viewers to want to click on videos? Interactivity is not what draws them in, rather it keeps them there and helps them remember their experience.
With so many videos being produced, it is forecasted that soon, 74% of all Internet traffic would be video content Brenner writes. This content overload means that it's hard to make a lasting impression. Users watch a video and then move on to the next one.
Interactivity breaks the auto-pilot and forces viewers to engage with the content. When users can give an opinion ( a quiz), they become more invested and want to know more or continue to watch. Now that videos are becoming standard for social media branding, it is important that companies find ways to make their content stand out from the rest.
No comments:
Post a Comment