Some businesses are less focused on taking the perfect Instagram picture, but rather making 60-seconds of greatness. The video feature on Instagram allows users to make 60-second videos that can be that boost your business needs. It’s a great way to further brand yourself, stay relevant, or for general marketing purposes. If done right, your video can even go viral and attract a lot of attention.
Here are a few Instagram accounts that have used the video feature to their advantage in order to gain traffic and to boost their business.
Food Network
The Food Network, @foodnetwork, is a one-stop television network for all things food. For those who do not have cable or watch TV every day, Food Network has found a way to stay relevant through the use of Instagram videos. Their videos gather several 100,000 to a million views per post. They start with an enticing cover image that makes viewers want to stop and watch. After they have sucked viewers into watching their mouthwatering recipes, they provide a link in their bio to get the full recipe on their networks website.
Epic and Sony Music Record
Record labels Epic and Sony Music, @epicrecords or @sonymusicglobal, also use the video feature to their companies advantage. They use these Instagram videos in order to promote new records, music videos, or singles from artists under their label. While getting viewers to listen to snippets of upcoming singles or music videos, they hope to entice viewers to go buy the song in order to listen or view the full version.
Anthony Cuts
Big name companies aren’t only using this feature. Hairstylist and makeup artist Anthony Cuts,@anthonycuts, uses it too. He may be a small business, but he has gained a substantial following of 1.9 million thanks to his strategic use of social media and Instagram videos. Each of his posts have several 100,000 views of him transforming women’s looks through hair and makeup. These videos have become the trademark for his brand, gaining him a large clientele of everyday women to celebrities. He’s mastered this feature so well that he even offers social media lessons.
Reminder
Instagram users appreciate videos that they can relate to or that directly interest them. They’re not like your average TV commercials or ads on YouTube, because they are typically more authentic and relatable.
Furthermore, it is important to add links and tags that will lead users to other various parts of your business such as a website or email for bookings.
If those weren’t enough examples, here’s a list of brands that utilize Instagram Video by Ashley Zeckman on toprankblog.com.
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