Linked In leaps out of the box

Interactive Video Yields High Employee Engagement 

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By Gardy Swengbe

Successful corporations engage with their employees to ensure fair practices to safeguard the brand and increase productivity.

Interactive Video Promotes Critical Thinking  

Human error in the corporate world can cause financial declines and negative dents in the mind of target audiences. As a result, companies establish policies and procedures to outline the responsibilities of both employees and employers. Often times, lengthy handbooks and manuals are disseminated, but employees neglect to thoroughly read them.

Employers are producing interactive videos to help engage employees and foster lasting behavior change. Jen Carniero, Principal Learning Experience Designer at Linkedin, supports 12,000 employees including approximately 2,000 managers. In 2012, she designed and developed multiple award-winning, interactive videos with focus areas on diversity and inclusion.

Carniero used HapYak, an interactive software, to create live-action video scenarios of various challenges employees may face. Branching or “choose your own adventure” options allowed participants to go back and remake their decision if they didn’t like what they saw – complete with simulated ‘rewind’ sound as they replayed the decision and made a different choice.                                          

“These aren’t play-it-and-forget-it experiences. The live-action scenarios really resonate with employees. With HapYak, we make culture building come alive,” Carniero said in the linked article

Interactive video allows LinkedIn’s employees to experience multiple sides of the same situation, depending on their role. For example, after hearing a personal story from a character, the participant can choose to see what to do as an ally, a manager or the person experiencing the situation.

It’ll be interesting to see how corporations use interactive videos to combat other internal issues such as harassment or gossip. Click here for tips on how to increase employee productivity.